The Social Eminence Framework drives results through creativity and innovation.
This strategic framework considers 3 layers which work in synergy to drive your business forward in the Humedium.
- Engaging with Customers as Humans - The Content
- Developing meaningful content which is curated for specific geolocated, interest or socially trending threaded discussions.
- Listening and responding through Social Channels is now the preferred method- agregation and propagation with Social Networks is new.
2. Creating Objective Interactions - The Community
- Properly engaged and motivated people tend to interact while able to participate in the conversation unabated.
- Customer Service oriented subtly introduced feedback prompts provide an active Voice of the Customer in a proactive way.
- Device independent support allows consumers to operate in Mobile Mode- where an increasing groundswell of interaction is taking place.
3. Developing Social Loyalty - The Marketplace
- From Objective Interactions we can build trusted relationships with Market Research Communities which serve as Loyalty Engines.
- Demographics based segmentation is replaced by Socialgraphic and Tribal or Vertical Cluster analytics.
- Brands need to develop transition plans to best utilize Legacy Loyalty Programs via "Social Connectors" to create meaningful Opt In offers based on new data.
- Use applications like Group Buy and Destination based tools to maximize valueable offers.
- Develop analytic strategies with Mobile Analytics and other sentiment and brand monitoring tools which are integral-not stand alone.