Adding content channels in a typical Wi Fi connection model makes for painful control issues- IT own the domain or the retailer has sold their soul to a WiFi service provider, only to get a pile of crappy advertising shoved down on the brand's customers.
Today we can supply a brand with a "narrowcasting" platform for very little expense. The hardware interface is essentially a small form factor PC with built in VLSI chips that create a private WiFi Hot Spot. These can be tuned to cover a small location such as a waiting area or section in a store for a limited distance- say 10m.
They can conntect to WLAN, 3G or your existing Internet connections to provide hyper localized, synchronized content that can be scheduled for broadcast into these locations. Content is then consumed by smartphones or viewed on monitors. The advantage of this hybrid is that content and thus interactions can be constructed using the smartphone.
One example is viewing movie trailers in the lobby of a theater, accessing reviews, accessing a QR code, then going in and purchasing tickets etc. Another example would be waiting in a car dealership while reading up on specials for your car model, getting an offer to add a winter tire package while you wait, booking a test drive, subscribing to a news portal etc.
Surveys for Market Research and CSAT can easily be included with easy ways to hit the FAQ (recall the web self help apps?) all from the smart phone or using the monitors to drive awareness to the interactive app.
We are developing a model for restaurants and supermarket stores who value engagement with their diverse customer base. Think ethnic segmentation, product information and POS couponing, loyalty programs and more. This all integrates into the mobile computing platform for social segmentation, merchandising and loyalty as well to create a fully integrated eco-system tuned for your marketplace.
Coupled with software to develop strategic social content, this is "last frontier" stuff for brands who really value leveraged face time level engagement with a very low captial expense.
If you are an angency who would like to look at solutions for your clients, feel free to contact us for more info or a demo of the platform.