Social Media Wave- Social Media Marketing Agency

Social Media Wave is a subsidiary of Change Impetus Group Inc. that provides direct client and agency subcontract Social Media Based Solutions.

Founder and  President, Craig Stark

Change Impetus Group has been providing Business Development Solutions using web based technologies and best practices in Sales, Marketing and Partner/ Channel Marketing.

Chris Anderson, Director of Business Development

Chris joins Social Media Wave with experience in creating value with social data and analytics. Chris will be leading the development of our new Industry Marketing Partnerships and intitiatives in the Food Service Sector.

Since 2003, Change Impetus Group Inc. has been providing Business Development Solutions using web based technologies and best practices in Sales, Marketing and Partner/ Channel Marketing. Our rapid uptake of Web 2.0 Technologies and an inherent comprehension of Social Media Strategies (collaborative computing solutions since 1986) prompted us to develop a subsidiary organization. Social Media Wave offers clients a scalable and extensible model of strategy development through to hands on deployment, reducing CapEx, time to market and costly mis-steps.

Our Joint Venture Partnership model allows our clients and partner agencies to focus on their best assets: Customer facing value -while we run with the complexities of outsource solution development and /or facilitation.Our model is now widely supported by emerging trends in "Cloud Computing" or offering flexible, efficient cost models of deployment also known as "Software as a Service"

Social Media Wave is currently providing solutions to the Airline, Airport and Air Rail sectors in a Joint Venture with AirGate Solutions. Our continuous development for over 2 years is now entering the market place with new concepts for businesses engaging with the traveling public.

Notable milestones are:

• Development of the "Passenger Experience Index" framework for Humanizing the interactions passengers encounter. Partnering with colleagues from Analytics, Market Research and Brand Consultancies with the concept as an Open Source Model to benefit all stakeholders.
• Creation of the "Social Eminence Framework" and supporting workshops supported by key JV partners.
• Development of a new subsidiary called "Social Loyalty Group" to provide Brand Loyalty programs with new extensible platforms and services.

Past accolades were for our Innovation Exchange Top 3 World Wide entry into Automotive Marketing with our "Green Family Fleet Program" created with a Social Media Community based Solution.

Look for our new initiative for the Restaurant and Food Service sector which will be announced later in Q2 of 2012!

About UnMarketing in The Human Medium

When we view the process as a way to engage with consumers in a more valuable, transparent way, we can harness the power of the Tribe- the organic clusters of people as we know them in our personal networks.

The corporate brand lives and dies in the medium- as they now control your brand's message as it really exists-not how you want it to exist.

Marketing efforts can become tacky, contrived and pretentious to your audience.